How To Stop Undervaluing Your Services (and charge what your worth)
HELPING FEMALE ENTREPRENUERS sell more by changing THE MINDSET of SELLING, INCREASING REVENUE WITH CONFIDENCE BY BUILDING REPEATABLE SALES PROCESSES.
Inspired by her own journey in corporate and entrepreneurship Gwen is helping to bridge the gap of selling from a place of confidence and authenticity. Whether you have zero experience in sales or decades- it’s time to refuse masculine sales norms and lean into our feminine gifts of empathy, intuition and relationship building skills.
Hey Girlfriends! In this episode, we’re tackling a major roadblock for so many entrepreneurs: owning your worth and confidently stating your prices. If you’ve ever hesitated before saying your price or worried about whether people would actually pay what you charge—this episode is for you.
I’m breaking down:
✅ A powerful client story about how shifting confidence changed everything
✅ The psychology behind pricing perception (and why clients buy on emotion first!)
✅ How to stop feeling like you have to convince people to buy
✅ Three tangible ways to communicate your value so clients see your work as a must-have, not a maybe
Inside this episode, you’ll learn:
How your confidence in pricing impacts client trust and perceived value
The mindset shift that attracts higher-paying, aligned clients
The biggest pricing mistakes that make clients hesitant to buy
Why perception shapes buying decisions (and how to use it to your advantage!)
The difference between owning your worth vs. convincing people to buy
How to stop attracting price-sensitive clients and start working with those who value your expertise
Three simple ways to position yourself as the go-to expert in your field
How to confidently communicate your value in a way that makes your services essential, not optional
Why over-explaining your process is hurting your sales (and what to do instead!)
By the end of this episode, you will learn action steps you can take TODAY to strengthen your confidence in pricing and sales conversations. So are your ready to stop second-guessing yourself and start charging what you’re worth? Hit play now! 🎧
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Key Quotes
“It simple- Authenticity + Curiosity + The Desire to Help = confident selling.
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LEAVE A REVIEW + and SHARE this episode with friends, colleagues or fellow entrepreneurs who need the safe space and reminder that selling doesn't have to be formal or scary! It’s just coffee with your best girlfriend! It isn’t hard and the should never feel slimy! I can teach you how! You can listen to the show on Apple Podcasts, Spotify, or wherever you get your podcasts!
